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For Immediate Release

EVANSTON, IL — Meliora Integrative Medicine®, the Evanston-based integrative health practice founded by Dr. Rowena Chua, MD — board-certified in Neurology, Integrative Medicine, and Obesity Medicine — today announced the launch of its redesigned platform at melioramed.com, built around the Meliora Method™ and the practice's own physician-trained medical AI.

The new platform centers the Meliora Method™ — Dr. Chua's proprietary, education-first framework for root-cause care that looks beyond hormones to the whole picture: hormonal health, metabolism and medical weight loss, body composition, the nervous system, and sleep. Its guiding principle is "optimal, not normal" — reading each patient's results against optimal targets rather than population averages.

"Meliora means 'always toward better' in Latin. This platform reflects exactly that — meeting every woman at the beginning of her journey and walking alongside her with the precision she deserves."— Dr. Rowena Chua, MD

Introducing Guided Precision Care

The launch debuts Meliora's signature physician-led AI care model. Rather than wire a generic medical chatbot into the practice, Meliora built and trained its own AI system on Dr. Chua's clinical protocols, with HIPAA-compliant infrastructure end to end. The result is Meli, an AI assistant whose reasoning is bounded by Dr. Chua's own protocols, not the open internet — with Dr. Chua remaining the final clinical authority on every patient decision.

The platform and AI build were led by Meliora's Chief Technology & AI Officer, Emmanuel Cecilio — a creative technologist with two decades of healthcare and pharma agency experience — with Dr. Chua as the final clinical authority. The work traces back to HeroForge.AI, the AI mastery program led by physician and AI entrepreneur Dr. Mark Allen, where the Meliora team built the foundation for Meli.

Key Platform Features

• Guided Precision Care — physician-protocoled AI care guidance, available between appointments under Dr. Chua's clinical authority and powered by Meliora's in-house, HIPAA-compliant AI
• DEXA body-composition scanning in Evanston — one of the few practices on the Chicago North Shore offering a clinical-grade DEXA scan, paired with Dr. Chua's physician-led Meliora Interpretation
• Hormone optimization, metabolic and medical weight loss, IV nutritional therapy, and perimenopause and menopause care
• The free Meliora Vitality Score Quiz — a personalized health discovery tool aligned to the Meliora Method
• The Meliora Academy — educational content for patients and healthcare professionals
• Hormone Horoscope — a playful interactive experience designed to make hormonal health approachable, part of an emerging library of educational mini-experiences

Looking Ahead

Meliora's focus stays exactly where it started — rigorous, honest, root-cause medicine led by a physician who refuses to settle for 'normal' when a patient can be optimal. As the practice grows, it will put its own AI to work extending Dr. Chua's standard of care to more patients, between visits and beyond Evanston — scaling the approach without ever lowering the bar.

About Dr. Chua

Dr. Chua is board-certified in Neurology, Integrative Medicine, and Obesity Medicine — a rare combination that informs her approach to treating the neurological, hormonal, and metabolic dimensions of women's health simultaneously. A Northwestern University alumna, Dr. Chua practiced for several of her early years at Evanston's Heartwood Center for Body, Mind, and Spirit before founding Meliora Integrative Medicine in 2013, and has been part of the Evanston wellness community for over a decade.

Northwestern Community Initiative

In recognition of Meliora's deep ties to Evanston, Dr. Chua is offering Northwestern University students, faculty, and staff 15% off DEXA body composition scans with valid Northwestern ID. The offer underscores Meliora's commitment to making precision metabolic health more accessible to its home community.

About Meliora Integrative Medicine

Founded in 2013 by Dr. Rowena Chua, MD, Meliora Integrative Medicine® is a physician-led integrative practice in Evanston, Illinois, serving patients in person and nationwide via telehealth. The practice combines hormone optimization, metabolic and medical weight-loss medicine, DEXA body-composition analysis, and IV nutritional therapy with the Meliora Method™ — an education-first, root-cause approach to whole-body health. "Meliora" is Latin for "always toward better."

The practice is located in Evanston, IL and serves patients in-person and nationwide via telehealth. New-patient consultations and DEXA scans can be requested at melioramed.com. Media contact: info@melioramed.com · (847) 440-4355.